6 Ways to Add Value to Your Email Newsletters

A young boy in the 1990s on a computer giving the thumbs up.

In 2013, digital marketing savant Gary Vaynerchuk turned a popular boxing phrase into a way to describe value-led marketing in his New York Times bestselling book, Jab, Jab, Jab, Right Hook.

While Gary’s book focused on using the jab, jab, jab, right hook philosophy on social media, it can be applied to almost any marketing medium, including email.

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Andrew Donovan

Andrew Donovan

I’m the lead email marketing specialist for a boutique marketing agency in Ontario, Canada.