Jun 5, 2022Member-onlyYour best marketing comes from OTHER people!I’m going to let you in on a little secret about word of mouth marketing 🤫… — Hola amigos, I’m going to let you in on a little secret 🤫 Ready? Your best marketing comes from OTHER people. What I mean is, no matter how great your email, social post, website, or ad is, those forms of marketing always going to be trumped by a word of…Marketing3 min readMarketing3 min read
May 9, 2022Member-only6 Websites You Need To Create Great Email NewslettersOver the course of my 4 years in email marketing, I’ve built up a repertoire of must-have tabs on my browser. These tabs have made my life as an email marketer easier and I think they’re going to make your life easier as well. I recently shared this list with…Email Marketing5 min readEmail Marketing5 min read
Apr 25, 2022Member-onlyLet Me Explain The Email Marketing SandwichI use a Cubano sandwich as an analogy to explain something important about using email to grow your business What does a Cubano sandwich have in common with email marketing? Nothing. But it makes for a great analogy when I’m trying to explain what an “email marketing sandwich” is. Here’s…Email Marketing3 min readEmail Marketing3 min read
Published inStartup Stash·Apr 11, 2022Member-onlyThe 7 Must-Have E-commerce Marketing AutomationsA robust series of automations are the present and future of email marketing. It doesn’t matter whether you’re an eCommerce business doing six figures a month from your Shopify store, or if you’re a chiropractor sending the odd newsletter to your patients — email automations NEED to be a part…Email7 min readEmail7 min read
Mar 21, 2022Member-onlyHere’s How To Write A Better Call To Action (CTA)Early on in my journey as a content marketer, I was told that while people hate to be told what to do in real life, they love being told what to do on the internet — especially when interacting with websites, emails, and ads. This piece of advice immediately struck…Email Marketing4 min readEmail Marketing4 min read
Mar 14, 2022Member-onlyShould You Send Emails To Inactive Subscribers?Marketers can often hold two conflicting and (seemingly) opposite truths in their head at once. Here’s an example from my own head: Truth A: You should send a re-engagement email to inactive subscribers and remove contacts who no longer want to be on your list. Truth B: You should keep…Email Marketing2 min readEmail Marketing2 min read
Mar 7, 2022Member-onlyWhat Should You Do When You Screw Up An EmailIf you’re sending emails — whether it’s a personal email to a friend or a newsletter to thousands of subscribers — here’s one thing that’s guaranteed to happen to you… You will make an embarrassing mistake. There are so many reasons why mistakes happen in emails: Typos Missing links Sending…Email4 min readEmail4 min read
Jun 11, 2021Member-only6 Ways to Add Value to Your Email NewslettersIn 2013, digital marketing savant Gary Vaynerchuk turned a popular boxing phrase into a way to describe value-led marketing in his New York Times bestselling book, Jab, Jab, Jab, Right Hook. While Gary’s book focused on using the jab, jab, jab, right hook philosophy on social media, it can be…Email Marketing6 min readEmail Marketing6 min read
Jun 7, 2021Member-onlyWhat Apple’s Mail Privacy Protection Means for Email MarketingReady or not, mail privacy protection is coming to iOS 15. The announcement came today, at Apple’s Worldwide Developers Conference (WWDC). Katie Skinner, Apple’s Manager of User Privacy Software said in a keynote: “What you may not realize is that many of these [marketing] emails use invisible pixels to collect…Email Marketing4 min readEmail Marketing4 min read
Feb 10, 2021Member-onlyEmail Marketing Isn’t Dead, Your Email Just Suck.That’s a provocative title, granted. But I have to meet insanity with unadulterated mockery because that’s what it deserves. The unrelenting (and wrong) opinion that email marketing is dead — or suffering a slow death — is the lie that won’t die. This is bewildering to me as it’s arguable…Email4 min readEmail4 min read
