Email Marketing Isn’t Dead, Your Email Just Suck.

A hand drawing letters flying through the air.

That’s a provocative title, granted. But I have to meet insanity with unadulterated mockery because that’s what it deserves.

The unrelenting (and wrong) opinion that email marketing is dead — or suffering a slow death — is the lie that won’t die. This is bewildering to me as it’s arguable that in the age of big tech censorship and plummeting organic reach, email marketing has…

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