Email Marketing Isn’t Dead, Your Email Just Suck.

A hand drawing letters flying through the air.

That’s a provocative title, granted. But I have to meet insanity with unadulterated mockery because that’s what it deserves.

The unrelenting (and wrong) opinion that email marketing is dead — or suffering a slow death — is the lie that won’t die. This is bewildering to me as it’s arguable that in the age of big tech censorship and plummeting organic reach, email marketing has…

--

--

--

I’m the lead email marketing specialist for a boutique marketing agency in Ontario, Canada.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

7 Storytelling Tips for Nonprofits

The Dispo Dish — Is Dispo worth the hype and how to use it?

A screenshot of Katya’s Dispo Profile (@Katya)

#48 Seth Godin is an Artist’s Artist

Online Etiquette: Managing Your Personal Brand

Customer Research. Why demographics are never enough.

Our experience with Ship by Product Hunt

5 Essential Tips for Successful SMS Lead Generation

Leveraging Live Video To Grow Your Business & Brand

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Andrew Donovan

Andrew Donovan

I’m the lead email marketing specialist for a boutique marketing agency in Ontario, Canada.

More from Medium

Here’s How To Write A Better Call To Action (CTA)

Email Marketing: Your New Best Friend

5 content marketing myths to bust today!

Every business can be profitable with a content marketing strategy