Here’s How To Write A Better Call To Action (CTA)

Early on in my journey as a content marketer, I was told that while people hate to be told what to do in real life, they love being told what to do on the internet — especially when interacting with websites, emails, and ads.

This piece of advice immediately struck me as being true. If you run around the IRL world telling people to “Go here” and “Open that”, you’re going to piss…

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