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Here’s How To Write A Better Call To Action (CTA)
Early on in my journey as a content marketer, I was told that while people hate to be told what to do in real life, they love being told what to do on the internet — especially when interacting with websites, emails, and ads.
This piece of advice immediately struck me as being true. If you run around the IRL world telling people to “Go here” and “Open that”, you’re going to piss a lot of people off. Conversely, if you aren’t explicit with your instructions online, people get lost and frustrated. In turn, you lose attention, credibility, and sales.
So…how do you get people to do what you want them to do in the most effective way possible?
Recently, on LinkedIn, I wrote about this very topic and provided 11 CTAs that are better than those generic “Click here” and “Buy now” prompts you see littering the interweb.
In these examples, I am speaking to the individual reader and switch between the first and third-person (Which works better is dependent on your specific audience, so make sure to A/B test these CTAs if you use them).
