Let Me Explain The Email Marketing Sandwich

I use a Cubano sandwich as an analogy to explain something important about using email to grow your business

What does a Cubano sandwich have in common with email marketing?

Nothing.

But it makes for a great analogy when I’m trying to explain what an “email marketing sandwich” is.

Here’s the gist of it.

Making the sandwich

The base layer bun

Every sandwich has the base layer bun on which everything else is piled. For the sake of this amazing analogy, I need you to imagine the base layer bun is your email list sign up form or pop-up.

Your sign up for or pop-up should be converting between 5–10% of all visitors into subscribers.

If you’re batting the league average, your conversion rate should be no less than 3.09%. If you’re in the top 10% of hitters in the league, your form should be converting at 9.3% or higher.