Should You Send Emails To Inactive Subscribers?

Marketers can often hold two conflicting and (seemingly) opposite truths in their head at once.

Here’s an example from my own head:

  • Truth A: You should send a re-engagement email to inactive subscribers and remove contacts who no longer want to be on your list.
  • Truth B: You should keep inactive subscribers on your list because one…



I’m the lead email marketing specialist for a boutique marketing agency in Ontario, Canada.

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