What Apple’s Mail Privacy Protection Means for Email Marketing

Andrew Donovan
4 min readJun 7, 2021
A still from Apple’s Worldwide Developers Conference 2021.

Ready or not, mail privacy protection is coming to iOS 15.

The announcement came today, at Apple’s Worldwide Developers Conference (WWDC).

Katie Skinner, Apple’s Manager of User Privacy Software said in a keynote:

“What you may not realize is that many of these [marketing] emails use invisible pixels to…

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Andrew Donovan

I’m the lead email marketing specialist for a boutique marketing agency in Ontario, Canada.