What Apple’s Mail Privacy Protection Means for Email Marketing

A still from Apple’s Worldwide Developers Conference 2021.

Ready or not, mail privacy protection is coming to iOS 15.

The announcement came today, at Apple’s Worldwide Developers Conference (WWDC).

Katie Skinner, Apple’s Manager of User Privacy Software said in a keynote:

“What you may not realize is that many of these [marketing] emails use invisible pixels to…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Andrew Donovan

Andrew Donovan

I’m the lead email marketing specialist for a boutique marketing agency in Ontario, Canada.