Your best marketing comes from OTHER people!

I’m going to let you in on a little secret about word of mouth marketing 🤫…

Andrew Donovan
3 min readJun 5, 2022

Hola amigos,

I’m going to let you in on a little secret 🤫


Your best marketing comes from OTHER people.

What I mean is, no matter how great your email, social post, website, or ad is, those forms of marketing always going to be trumped by a word of mouth referral.

While anecdotal, this has proven to be true in my life.

I’ve never had to close one deal from a cold email. All of my gigs are from people recommending me to their friends who need marketing help.

The last agency I worked with experienced similar results. Most business was referred to them by previous customers.

So whether you’re a one-man shop like me, or an agency with 50+ employees, word of mouth is going to be the most valuable form of marketing you have.

How to guarantee word of mouth referrals

Listen, nothing in life is a guarantee.

But there are strategies you can implement to make sure your happy clients refer your services to people they know. Here are 5 of those…



Andrew Donovan

I’m the lead email marketing specialist for a boutique marketing agency in Ontario, Canada.