Your best marketing comes from OTHER people!

I’m going to let you in on a little secret about word of mouth marketing 🤫…

Andrew Donovan
3 min readJun 5, 2022


Hola amigos,

I’m going to let you in on a little secret 🤫


Your best marketing comes from OTHER people.

What I mean is, no matter how great your email, social post, website, or ad is, those forms of marketing always going to be trumped by a word of mouth referral.

While anecdotal, this has proven to be true in my life.

I’ve never had to close one deal from a cold email. All of my gigs are from people recommending me to their friends who need marketing help.

The last agency I worked with experienced similar results. Most business was referred to them by previous customers.

So whether you’re a one-man shop like me, or an agency with 50+ employees, word of mouth is going to be the most valuable form of marketing you have.

How to guarantee word of mouth referrals

Listen, nothing in life is a guarantee.

But there are strategies you can implement to make sure your happy clients refer your services to people they know. Here are 5 of those strategies:

1. Ask for referrals

People avoid asking for referrals and reviews because they feel like they’re being too pushy. That’s a bad reason not to try it out, in my opinion.

If you did great work for someone or sold someone a quality product, my guess is most would be happy to refer you to people they know.

I mean, if you got the shingles on your roof replaced and thought they contractor did a great job, would you not refer that contractor to other people? Sure you would!

People love to brag about things they bought or competent people they’ve hired.

Spice up the incentive to refer by giving the referrer something in return, like a $100 gift card somewhere.

2. Do what you say you’re going to do when you say you’re going to do it



Andrew Donovan

I’m the lead email marketing specialist for a boutique marketing agency in Ontario, Canada.